social media mobilityThe use of mobile and Internet has become indispensable for almost all the people in the world. After the advent of smartphones, mobility has increased and people experience various benefits with it. People make use of social media platforms to connect with their friends and relatives. Apply now on social networking sites like Facebook, Twitter etc. because they are an excellent platform for marketing your business. A lot of data about the people who use the Internet can be gathered by companies like Google, Bing etc. As mentioned in www.businesstoday.in checking out all the pros and cons of the digital world is vital.

There are various types of data which is being collected by the use of the Internet and mobile devices. These data can help to understand the requirement and behavior of people which is essential for people who are trying to promote their business.

Types Of Data
Voluntary Data- This data is usually collected when Internet users make use of search engines like Google, Yahoo etc. You may be in search of the best hotel in your locality and the fact that you’re interested in restaurants has become a public data. Business-related to hotels, restaurants etc. can target you to promote their business. Thus even a simple search on the search engine is used for research purpose by companies like Google, Facebook, Microsoft etc. so that they can understand people better. It is possible to arrive at various facts just with the help of online data and online communication.
Automatically Generated Data- This data is usually collected using your mobile that you use daily. People use mobile to communicate with others, but it is the best device to track an individual and know about him. The location of the mobile user can be easily monitored with the help of the mobile devices. Various businesses solely depend on location-based services which use the data collected from the mobiles. This is the reason that you might receive various promotional messages or emails from various companies or services.

Privacy Issues
It is possible for retailers to know the personal details of people by using big analytics. These data were mainly collected from the online behavior of people who use the Internet frequently. Thus the privacy of an ordinary man is completely lost due to the advancement of technology. Anonymization has become impossible as there are no strict rules for it. There are various industries like retail industry, the insurance industry, health industry etc. who leverage the huge amount of data from the mobile devices and social media used by Internet users all over the world. There is a complete breach of privacy in the recent years as all your personal details are readily available to the corporate companies to promote their business.

Thus, it is important to enable privacy to the online behavior of people using the Internet or social media. It is high time to work on policies and procedures that prevent personal details becoming public just for the sake of business. Strict security policies must be enforced for using social media data for business promotion.